By Timmy Vic
Tel Aviv proper technically may be Israel’s second most populous city behind Jerusalem, but its metro area dwarfs that ancient city, and includes a large swath of Israel.
It’s a lively, modern, and increasingly cosmopolitan destination that, if it’s not on your travel list, should be.
Named after the utopian town envisioned by Zionist author Theodore Herzl in his turn of the century novel Altneuland The Old-New Land, Tel Aviv certainly lives up to its lofty moniker. Founded in 1909 by the Jewish population of nearby Jaffa, Tel Aviv immediately became an immigration hotspot among both bourgeois Eastern European Jews and artists from all backgrounds.
Located on the scenic Mediterranean coastline, the Tel Aviv of today is still a hub of economic and creative activity in the Middle East: Browse the trendy shops lining several of its major streets or don your bathing suit and bronze on its beaches; spend some time visiting museums and historical sites or sip coffee in small cafes still populated by literary types. Come nightfall, Tel Aviv kicks up the energy a notch, with fine dining, music lounges, and nightclubs that rival those found in London, New York, and Paris.
MUSEUMS Muze’onim
Tel Aviv boasts several museums, including the sprawling Eretz Yisrael Museum, which sits atop an archaeological site that is still being excavated. While more on the brochure than off, and at times a bit crowded, this museum has something of interest for nearly everyone. Of its eight pavilions, the Glass Pavilion boasts one of the finest and most eye-catching collections of glassware in the world. Also worth stopping into is the Nehustan Pavilion, which, through its cave-like entryway, transports you into the ancient copper mines or so it feels like of Timna, otherwise known as King Solomon’s Mines.
Just across from the Nehustan Pavilion is the Kadman Numismatic Pavilion, in which a collection of coins spans the length of the region’s history. Finally, before you leave, be sure to check out the Man and his Work Center exhibition, where you can see the traditional tools used in agriculture, crafts, and household chores and walk through a reconstructed bazaar. The museum is located in Ramat Aviv, the northern most part of Tel Aviv. 972-3-641-5244, www.eretzmuseum.org.il
For a more off the-brochure museum experience, visit the David Ben Gurion House, once the private home of Israel’s first prime minister. Indulge your inner voyeur and peruse the books, pictures, and other personal items of Ben Gurion for a more intimate window into Israeli history. Read letters from Ben Gurion to John F. Kennedy, Winston Churchill, and Charles de Gaulle, and then head next door to the Hillel Cohen Lecture Hall to glimpse the late prime minister’s passports and salary slips. The on site library has nearly 20,000 books in various languages; for those particularly interested in history and politics, seminars and lectures are conducted here as well. And as if that weren’t incentive enough, admission is free. 17 Ben-Guiron Ave.; 972-3-522-10-10
SHOPPING Kniyut
The shopping in Tel Aviv is among the best in the world, featuring everything from large American inspired malls, to street shopping and local flea markets where you can find great bargain buys. Generally speaking, the more ritzy shops can be found along Dizengoff Street and Sderot Nordau, while trendy and only slightly less pricey boutiques and jewelry stores line Sheinken Street.For a more down and dirty shopping experience, head to the Shuk Ha Carmel, located at the intersection of Allenby Road and King George Street. Street vendors line the road here, peddling inexpensive clothing, sandals, and other similar wares to passersby. Farther down Allenby Road, you can pick up fresh fruits and vegetables at rock bottom prices from the many small street stands. Located very close by parallel to Allenby and one block closer to the sea is Nahalat Binyamin, where a local street fair boasting jewelry, paintings, pottery, and more is held each Tuesday and Friday from 10 a.m. to 4 p.m.
Similarly cheap shopping can be found nearby at Jaffa’s flea market, Shuk Ha Pishpeshim, which sits between Olei Tzion and Beit Eshel Streets. Merchants here offer Persian carpets, leather and brass goods, nargilah water pipes, hand-dyed clothing, figurines, and the like from the several rows of roofed stalls. The market is busiest on Fridays and is closed on Sundays, so head there earlier in the week to put your haggling skills to the test.Finally, shopping and the arts converge in Tel Aviv’s several specialty bookstores, where unique and even rare titles can be found on many different subjects and in numerous languages. One such bookstore is Bookworm, located in Basel Square, which offers an English language selection that that covers architecture, design, psychotherapy, and more. 30 Basel Street, 972 3 546 2714.
Or, stop in Praza Modan on Dizengoff Street, a bookstore caf that specializes in theater and the arts, but also has many titles on travel and cooking, as well as a sizable selection of children’s books, available in both Hebrew and English. 163 Dizengoff Street.
PeterGreenberg.com is a constantly updated source for the latest in travel news, analysis and information led by travel guru Peter Greenberg. For more information, please visit www.PeterGreenberg.com.
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What you must avoid when developing your own custom newsletters
By troyduff281
So you have decided to make your own custom newsletters eh? Well, printing custom newsletters is a simple enough task, all things considered. Especially in todays world, even novices can more or less handle themselves properly in designing and printing a newsletter, because of all those powerful tools that automates and quickens most of the complicated processes. So, it should be easy enough for you yourself to design something decent and workable for your newsletter printer.
However, just in case you stray a bit with proper newsletter design, you might want to read about a few important things to avoid in printing and designing newsletters. It pays to be sure you know what you are really doing right? So read on below. I have listed down the most important items that you should know and avoid in newsletter printing. Remember them well and your custom newsletters should turn out great.
Uninspired newsletter name Right at the outset of designing your color newsletters, you must try to avoid creating an uninspired newsletter name. Many people think that it is not really important to develop a great name for custom newsletters, so they name it usually in a boring way. They throw away words like gazette, inquirer, daily, and any other newspaper type names.
While those may work in most cases, they wont make your custom newsletters really customized and eye-catching. You should try to think of your newsletter name very carefully since it will define the identity and impact of your newsletters to readers. So avoid those common names, practice some serious discernment for your newsletter names and come up with something that really is unique and very interesting to people.
Boring descriptive headlines Another thing that you should avoid in creating your newsletters is that boring descriptive headline. These are the typical headlines that just state what has happened, but has not subtly communicated the implications of the event.
So as a simple example, a neophyte will make a headline like, Company X releases product. This kind of headline is simple, descriptive and boring. To make this really work for a custom newsletter you may want something like, New product helps you do stuff faster!. By stating the implications, you can attract more readers to read your newsletters. So avoid those descriptive headlines and practice a little creativity.
Long articles Of course, you will definitely want to avoid long articles. People really do not have the patience to read long newsletter articles, since they know it must be news, and it must be short. They do not have time to read a novella in a newsletter and they will typically lose interest in a long feature article after the 1000th word.
Black and white images You might also want to avoid using black and white images. I know it makes your newsletter printing a little bit cheaper to print in black and white, but it also sacrifices a lot of the impact of your images. People can hardly relate nowadays to black and white images on a custom newsletter since typically those convey little emotion and interest. So always go for full color printing of newsletters and avoid black and white at all costs.
Cheap paper materials Finally, you should always try to avoid cheap paper materials for newsletter printing. If you see how most readers handle newspapers and custom newsletters, you will know that lots of people are pretty rough. It is best to go for decent quality paper materials that are thick and heavy to make sure that your newsletters last for several weeks at the most. It might get a bit expensive, but it is all worth it to be able to communicate your newsletters in a presentable manner. So always avoid cheap paper materials.
Great! Now you are all set for newsletter printing. With all the possible problems laid out for you, you should be able to deal with them and avoid them with little troubles. Good Luck!
Troy Duff works as a businessman and currently runs a printing company that offers custom newsletters printing, banners, magazines, flyers, bookmarks, presentation folders, labels, posters, custom envelopes, catalog printer, newsletter printer and other printed ads with myriad selection of poster templates and designs for any postcards marketing and business ventures.
Email Marketing Solution Tips
By Garrett36 Pierson36
There are numerous marketing utilities that have become helpful to businesses online but of all the effective marketing utilities, email is the cheapest. This is the very reason why more and more businesses are using email marketing solutions to enhance their campaigns.
In view of this, more and more applications are being offered online to aid business owners or managers with their marketing campaigns. Some are even employing specialists to manage their email campaigns while most are opting services that automatically handles their email campaigns. However, most of these stunts are not truly necessary at all. Besides adding up costs or expenses, they are also not easily managed. The best email marketing solution is the use of an email marketing program that lessens the costs and burdens during the campaigns.
So how do you choose the type of email marketing program for your business? How do you get the best deal out of these programs ? Here are a few factors to consider.
Email marketing programs vary according to the use and the benefits that they offer. There are some that only caters bulk messaging while there are a few that provides users multitudes of features from sending email messages to even recording statistics. The latter is the one that you are looking for.
You have to choose the type of application that will give you choices to send email messages in the manner that you wish. Select the type that will provide you the options of filtering your messages according to customer types, preferences, locations and other business-related factors. If you are selling goods that are only meant for adults, this should be the best tool for you to screen and segregate updates according to your market. In such ways, you do not only get to personalize your offers, updates and information but as well as you avoid possible lawsuits for inappropriately sending information to your clients.
Another consideration is the usability of the program . Of course, your main reason for opting for such email marketing program is to ease the burden of email communication. So to ensure that you are truly getting an application that is easily used, choose the types that are user-friendly and easy to learn. You do not need to add more complications to your marketing campaign so to ease the burden, try the programs first. There are numerous email marketing applications that you can readily try out first before purchasing. Use them and try to research on feedbacks before purchasing.
Also, the most important factor that you need to consider is the added marketing utilities. There are applications that will provide you specific statistics on the users’ responses and actions to your messages. Getting feedback is as well important. Even if your purpose is just to send newsletters or updates, it is still best to have the program to give you assessments of your customers’ actions towards your efforts. So choose these types of email marketing solution tools. They are efficient utilities for you to identify shortcomings, progress and even individual performances of products or services.
Victor Green is an Account Executive at EliteEmail.com, the award winning email marketing solution used by companies who need the top email marketing software. Try the complete small business email marketing program today for free!
