Rant And Scream

By Jeffery Holter

 It has often been said that the artisan’s hand connects directly with the heart. For Muslims, the creation of art represents more than an expression of self; it represents an expression of faith as well. For centuries, Islamic art of all forms has reflected Islamic spirituality and celebration of the divine Oneness. Everything from Islamic painting and sculpture to clothing and jewelry can be seen as a celebration of faith. It is in this tradition that Artizara offers a wide selection of hand-crafted Islamic artisan jewelry, in addition to the comprehensive offering of Islamic clothing available from Artizara.

While Artizara definitely views jewelry as an integral part of a Muslimah’s personal style, Artizara’s Islamic artisan jewelry is designed for inspiration and protection, as well as for beauty. With many pieces featuring detailed calligraphy and Quranic prayers and themes, Artizara’s diverse collection offers an eclectic array of traditional and modern designs based on styles from Arabia, Persia, and other Muslim influences.
Using centuries-old techniques, master artisans in Egypt, Turkey, and Pakistan hand-make every piece of Artizara artisan jewelry. Blending traditional beauty with modern style, each piece is truly unique and special. Much of Artizara’s more casual sterling silver jewelry depicts scenes such as the Tree of Life, features Arabic calligraphy with verses from the Qur’an, or portrays messages such as “Love and Mercy,” and “God is Great.” In this way, artisan jewelry represents much more than a personal ornament; it represents a set of beliefs and values.
Constantly threatened by the low cost of mass-produced jewelry, the rich cultural traditions and ancient techniques associated with hand-crafted artisan jewelry is struggling to survive. By offering customers the opportunity to purchase truly authentic artisan jewelry, Artizara provides the best possible product, while simultaneously contributing to the continuity of the art-form by supporting the artisans who create it.

Jeffery Holter is a professional freelance writer based out of Los Angeles, California. If you would like to know more about Artizara, please visit Artizara.com.

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Ever Heard Of In-store Promotional Strategies? They Work.

By Chelsea Nicole

 How in the world do you do in-store promotional event? You have to place ads on your local dailies, try newsletter printing online, and maybe even buy some radio and television spots.

Well, this is how this works. Instead of your ordinary inventory sale strategy, you can come up with anything from taste tests of your products to a month-long series on the benefits of your health supplement. You can also do a lunch time talk series in your store where you can teach clients how to prepare mocha frappucino if you are in the business of selling coffee products. If you hold events like these regularly, you know how well they can attract customers to your shop.

But if you are a first timer and have apprehensions about the size of your store, then maybe your imagination is as limited as the space in your store. Do not let this spatial challenge deter you from doing an in-store strategy. Actually, you may not even need the entire store; a countertop or a spare table would do nicely.

Costs might be another factor you are seriously considering. Well, it might be if you are going to do a high profile event but it does not necessarily have to be. The thing is, it does not need to cost you an arm and a leg. All you have to do is to take advantage of the support of suppliers and other possible retailers or like-minded organizations. They can share with the cost and gain mileage from the event as well. But be sure to have your print newsletters or any other print collateral handy, for this is your basic collaboration tool.

Consider now the benefits that can be derived from in-store promotional strategies:

Promotes awareness about your products and most especially your location.

Enhances store image. Successful events will speak for themselves.

Generates excitement. People love to socialize. Take advantage of this and use your in-store event to generate excitement among patrons.

Generates employee excitement. In-store events are not just for your clients; it actually motivates your staff as well. Organize brainstorming sessions to plan out the next event. Designate a creative leader for that event and let him or her plan the event from the overall store design to the promotional value strategy.

Builds reputation. Partnering with cause-oriented organizations to promote your recycled paper products gives a sense of corporate social responsibility. Customers fondly remember this and then take part in your efforts to save the environment.

Visit this site to know more about newsletter printing and print newsletters

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