(Forensic science) How amazing can your newsletters get?

September 3rd, 2010 admin Posted in news |

By troyduff281

A newsletter is not some throw away piece of print material you know. Newsletter printing these days has been adapting and improving. It is already getting to the point that you wont actually ignore a typical newsletter printing anymore. When people print newsletters today, they always look appealing, informative and just downright amazing sometimes.

So if you have some color newsletters of your own that you want to improve upon, you might want to know what others are doing that makes their newsletter printing pretty amazing. Let me show you how amazing and great looking the best new newsletters today can be.

Newsletters with full gloss finishes The best new newsletters today are always printed with full glossy finishes. Unlike the custom newsletters of old that have a rough texture, today you can print newsletters that are smooth with a fully glossy outer finish. This makes the newsletter gleam when hit by light, making it quite a good looking printed specimen. You can basically have a magazine style finish with your working custom newsletter. It can be quite amazing.

Full color detailed images and text Also, our modern newsletters today have the advantage of being produced in full color. Moreover, color newsletters today are printed with very advanced printing machines that allow for the printing of fully detailed and high quality images and text. This means that there will be no more blurry kinds of images and boring or poorly executed text effects and font styles. All new newsletters today can display vivid color images and text that can really impress readers effectively. So you should really be aware of the amazing things you can put nowadays in your color newsletters.

Super durable paper materials Newsletters can also have super durable materials in this day in age. Besides the standard white paper for newsletter printing, you can invest in more durable, water resistant paper materials that have a long life and are resistant to most forms of moisture and dirt. You can even have newsletters with very thick materials or even plastics so that they become tough and really last a long time. So if you want super newsletters that can take a pounding you can do this amazingly easy by just specifying these materials for newsletter printing.

Enhanced magazine style inks Inks today for newsletters can also become more amazing than you might imagine. Besides the common color inks and black inks, it is also quite possible to use other more amazing exotic inks to improve the looks of some newsletters. Custom glitter inks and even glossy metallic inks can be used to add that extra shine and gleam to certain newsletter design elements. These can be amazing when printed, attracting more readers to see what is going on with your color newsletters.

New embedded elements Finally, newsletters today can also have special embedded elements built into them. Special printing services for newsletters can add different paper materials for coupons, pockets for special content and many other special structures and embedded elements that add a more interactive and functional feel to your newsletters. So basically besides being a medium to distribute information, you can also use your newsletters as a small P.R. kit or an advertising/promotional platform.

So as you can see, your newsletters can become many amazing things with the right decisions in design and printing. Try to go beyond your common newsletters and create something amazing for you.

Troy Duff works as a businessman and currently runs a printing company that offers newsletter printing, banners, magazines, flyers, bookmarks, presentation folders, labels, posters, custom envelopes, catalog printer, print newsletters and other printed ads with myriad selection of poster templates and designs for any postcards marketing and business ventures.

Hotels Woo Women Business Travelers

By Timmy Vic

Business, not pleasure, is getting women to pack their bags and travel to distant cities.

David Latt reports on hotels that are adding amenities to attract the growing demographic of female business travelers.

Seeking that balance between work and personal life becomes even more difficult when you’re on the road, but the support system for female business travelers has become stronger over the years.

For working moms, maintaining that balance is an ongoing struggle. Web sites like Traveling Mom, Blue Suit Mom and Woman Road Warrior cater to this community with personal advice, product reviews and destination tips.Wyndham Hotels & Resorts reports that 35 percent of their business clients are women. Using its Web site, Women on Their Way, Wyndham tries to reach out to prospective female clientele with planing tips and destination profiles.

The Mandarin Oriental in San Francisco reports that the mix at this property is even higher, with women accounting for 40 percent of its business travelers. The hotel’s just launched Perfect Pair program offers a two room combo where a woman can have a separate bedroom and office space or, if the kids have joined her on the trip, a second bedroom. The hotel’s “bath butler” service features a menu of salts, oils, and other bath products to try to cater to female guests.As if unconsciously announcing their pursuit of women business travelers, when Novotel Amsterdam City reopened after completing an extensive remodeling project, the front of the hotel was draped in a giant, 16 story pink bow pictured at top. The hotel’s interior redesign was also conceived with the female traveler in mind. The glass walled lobby and restaurant area have been renovated with an open feel, decorated in a clean, modern style with vibrant colors in greens, reds, yellows.

To appeal to women travelers, hotel chains are upgrading to higher quality toiletries and deluxe shower fixtures. Whenever possible, baths have been added during a remodel. The front desk might have a supply of curling irons on hand to complement the hair dryers in every bathroom.

At the Hotel Monaco in Seattle, a Kimpton property, a yoga mat is waiting in the closet next to the leopard skin patterned bathrobe. In some hotels, exercise rooms have been rebranded as “wellness” areas, with smaller weights more appropriate for women. Yoga classes and meditation sessions are offered, along with aromatherapy baths.

In the global market, hotel executives have seen they can attract women business travelers by amping up their family friendly quotient. n Mexico City, the Four Seasons gives young children gifts when they arrive, a strategy also employed by the Novotel hotels where, at check in, each child is given a special gift. Baby equipment and use of the Children’s Play Area in the lobby are offered without charge. When a woman wants to bring the kids along on the trip, staying at a Holiday Inn, she won’t pay extra if they’re under 19 and she doesn’t mind sharing her room.

At Novotel hotels, the age is 16 years and under, with breakfast in the restaurant thrown in for good measure. If the kids want their own room and they’re between the ages of 8-16, Novotel cuts the room rate by 50 percent. Late check out up to 5 p.m. on Sunday is available, also at no charge, so families can enjoy a full day before they leave.

In 2009, The Woman Road Warrior did a survey of women travelers, asking what they look for in hotels.

Kathleen Ameche, founder of the site, noted, “Interestingly, the survey responses indicated that the amenities and other features that hotels are offering to appeal to women are less important than the hotel basics: safety, service and cleanliness.”

A few hotels in the U.S. have created women-only floors.

And while that worked successfully for the Premier Hotel in Times Square and the Crowne Plaza properties in Washington, D.C. and Bloomington, Minnesota, when the Marriott Hotel in Grand Rapids, Michigan publicized that it was following suit, they suffered a serious backlash and quickly dropped the idea.

At San Francisco’s Mandarin Oriental, the short, well lit hallways are pointed out to women who are concerned about safety.

Hotels understand that good service when combined with safety is very appealing to women travelers. For example, when a meal is ordered from room service at a Wyndham hotel, a call is made to the room to say that the food is on its way, so that guests can be aware that a staff member will be ringing the doorbell.

Some hotels are going even a step further to accommodate women travelers.

A common lament of many women traveling by themselves is they feel uncomfortable eating alone. They don’t want to be the object of unwanted attention or appear to be lonely. Taking that concern to heart, as part of the remodel in Amsterdam, Novotel created a section of booths in the restaurant with a flat screen television imbedded in the wall of the booth so that when a woman wants to have a meal, she can catch up on the news or watch her favorite show.

Hotels targeting the female business travelers have modified the message. Stay at the hotel; get your work done efficiently and comfortably. Then, instead of rushing home, have your family join you and stay for the weekend so you can find that balance between work, family and play.

PeterGreenberg.com is a constantly updated source for the latest in travel news, analysis and information led by travel guru Peter Greenberg. For more information, please visit www.PeterGreenberg.com.

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Gao Official Report: Airline Fees Are Misleading

By Timmy Vic

The growing number of airline fees is confusing and misleading for consumers said a new report released by the Government’s Accountability Office GAO, on Wednesday.

Congress’ financial watchdog, the GAO recommended that airlines be more upfront about the “true” prices of their tickets. Airlines have been tagging on fees for optional services such as meals, blankets, early boarding and seat selection, said the GAO.

These fees, however, were not disclosed at the time of booking, prompting the GAO to recommend that the government step in to improve the disclosure of airline fees, not only for the airlines, but also for travel booking services.

According to the report, it should be a requirement for airlines, travel agents, online travel services, and other ticket distribution channels to show all fees and services in a clear and consistent manner.

The report also points out that the airlines have becoming increasingly reliant on fee revenues. Since most of these fees are not related to the transportation a person, the fees reduce the proportion of total passenger revenue that is taxed to help fund FAA.

The IRS currently taxes the airlines a 7.5 percent excise tax on domestic air transportation. But while the actual ticket is taxed, the fee for a checked-in bag or a sandwich is not.

Therefore, the GAO report says that the IRS is getting much less in taxes from the airlines than they used to thanks to the new fees.

According to the GOA, if the 7.5 percent tax on airline tickets were applied to fees, the government could have raised $186 million last year just from checked bags fees.

Not surprisingly, the report’s findings have many in Congress and the Department of Transportation considering new rules that would change how airlines charge for baggage, blankets, drinks, luggage, and just about everything else the airlines have tagged fees on.

The new announcement could be bad news for the airlines, which have used fees to improve their bottom lines in a tough economy. Last budget year, the top 10 domestic airlines collected $7.8 billion in fees.

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