(Science) Effective Email Marketing - 3 Tips To Communicate With Your Subscribers

September 27th, 2008 admin Posted in news |

By Sameep Shah

Email marketing means communication with your subscribers. How effectively do you communicate is the most important question to ask. The next thing to ask is how would you communicate with your friends and family? The answer should be obvious. You communication is effective when you are not trying to ‘fake’ it.

Analyze the emails written to a client compared to the emails written to your friends and family. Notice the casual way of talking when you’re writing to friends and family; while the emails written to your client would be formal and somewhat tensed. You see you are trying to sell to the client and you’d never be talking in a casual way.

Try this test. Write an email to a group of friends asking them to check out the cool camcorder you have seen on amazon. Put your affiliate link in the URL and send it to your friends. You will find that most of your friends will open the email from you. They will checkout the product you are recommending and they will definitely make up their mind to buy it if they want one.

The conversion rate will be high because the way you recommended the product in a casual way will grab their attention. So the point is never sell a product to your subscribers; recommend it in a way that would make them open their wallets and buy the product.

The fact is that subscribers no matter who they are don’t want to be sold to. They’ll simply whine and unsubscribe instantly if you try to hard sell because they don’t know you in person, hence, they don’t trust you.

So the first and the foremost rule is to build trust like you’d build a friendship with a group of people. To build trust, you need to follow a series of step by step actions that’d be stepping stones on a way to build trust.

Never sound like a salesman - Never, ever sound like you’re selling them stuff. You might have experienced this yourself in the real world. What do you do if a person knocks at your door and try to sell you a product right on your doorstep. You’d shun him and close the door immediately. But when you get a call from your friend about a cool product he purchased today, you’d definitely want to check it out.

Always build trust first - Building trust is a tricky thing. You might wax a lot of people in the process. But don’t give up. If some people unsubscribe from your list, that’s fine. Don’t worry about them. They won’t buy from you no matter what you do. So it’s good to ‘clean’ your list in the process.

One way to build trust is to send product review emails of the famous products in your niche. Don’t become their affiliate in that process. Just give you honest opinion about the products. Give them things of great value. For example, you might have some old report lying waste on your hard drive. Brush it up and edit it accordingly. Remember, it should have good value. Good information.

Communicate in a casual way - Be casual. Communicate as if they are friends with you. Use casual words like “hey check this out” as a subject of the email. Don’t try to increase your conversions by selling hard. Don’t pound them with offers; inform them. Tell them about your stuff. Make them look at your sales page and the sales page will do the conversions. Don’t try to make your email a sales pitch.

Sam runs FreeNewsletterTemplate.net a website dedicated to providing visitors with the latest information about How To Write A Newsletter and how to download a free newsletter template for your newsletter.

Tips To Help You Deal With Credit Card Debt
By Peter Kenny

The convenience of using a credit card for purchases of all kinds and cash transactions cannot be disputed. When you see an item that you want to buy but for which you do not have the cash on hand, you can easily get what you want when you use a credit card for the purchase. Just about all retailers accept a wide variety of credit cards, which makes it easy to use wherever you are. You can even shop online and make purchases from other countries. You do not have to pay back the full amount of the purchases you make in a month if you do not wish to and you can spread the repayment out over a length of time.

When you receive your monthly statement, you are required to make the minimum payment amount, but you can pay whatever amount over this that you wish.

Most consumers have several credit cards and carry a balance on all of them, which means that they are paying out a lot of money each month in the high interest charged by credit card companies. This means that only a very small portion of the minimum payment actually goes towards paying off the outstanding balance of each card. You can save yourself a lot of money each month when you start taking steps to pay off your credit card debts.

One way of reducing the amount of interest you pay each month and getting the unpaid balances paid off much sooner is to transfer the balances to a 0% credit card. Many credit card companies offer you this incentive for an introductory period of six months or a year. It is the ideal solution to helping consumers get out of debt quickly. When you make the same amount of payment that you previously made on your card, all of your payment will go towards paying off the outstanding balances. You may have to pay a small fee for the transfer, but this is very small compared with being able to pay off the credit card without incurring any further interest charges.

Another option is to transfer balances to a credit card that offers a very low interest rate on balance transfers. There is no time limit on paying off the balance and the low interest rate will stay in place until you have the balance transfer amount repaid in full. It is important to be aware of how much interest you are paying each month and take steps to reduce this amount. If you know that you will be unable to repay the full amount of the balance within the time frame set for 0% interest, then a low rate life of balance transfer card would be the best option for you.

You should take stock of your credit card debt and keep one card for emergency use only. Then if you pay off the balance at the end of each month on this card, you won’t be putting yourself deeper into debt. When you have several credit card balances to pay off, then you can start with the card that has the lowest balance and concentrate on paying this one off first while still making the minimum payments on the others. When you do accomplish the repayment, instead of considering the payment as extra money you now have, apply it to the next highest balance in addition to the minimum payment. It won’t take you long to become credit card debt free.

Peter Kenny has been writing financial articles for 10 years and is a writer for The Thrifty Scot, please visit us at Credit Cards and Personal Loans

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